Super Fruits

Bluewater Farms wanted to refresh their identity and create a healthy shelf presence for their line of cranberry juice. A super team of cran-characters were harvested to serve as their brand mascot and guardian. The ultimate superfruit; this team has been charged with being the defender against free radicals and delivering great taste.

Logo Refresh / Character Development / Package Design / Website Design / Social Content

Creative Director: Keith Caruso,  Art Director/Designer/Illustrator: David Vadala,  Art Director: Michael Hinde,  Copywriter: Conrad Kissel, Agency: Primary

Bluewater Farms Character Team Holding Logo
Bluewater Farms Cranberry Juice Bottle Labels
Bluewater Farms Cranberry Juice Bottle on Store Shelf
recording of a user scrolling through Crancrafted.com website
Bluewater Farms Social - Cranman holding mobile phone showing Crancrafted Facebook page
  • Original illustration artwork for Bluewater Farms social content. Cranman silhouette in Bog
  • Original illustration artwork and animation for Bluewater Farms social content. Cranman peek
  • Original illustration artwork for Bluewater Farms social content. Cranman mask
  • Original illustration artwork for Bluewater Farms social content. Cranman boots
  • Original illustration artwork for Bluewater Farms social content. Cranman shadow
  • Original illustration artwork for Bluewater Farms social content. Cranman karate kick
  • Original illustration artwork for Bluewater Farms social content. Best friends hug
  • Original illustration artwork and animation for Bluewater Farms social content. Pac-cranman
  • Cranman taking a selfie with bog farmber
  • Original illustration artwork and animation for Bluewater Farms social content. Can-dad
  • Illustration of Cranman in Jedi robes
  • Original illustration artwork for Bluewater Farms social content. World Cup sponsor
  • Original illustration artwork and animation for Bluewater Farms social content. World Cup goal celebration
  • Original illustration artwork for Bluewater Farms social content. World Cup midair kick
  • Original illustration artwork and animation for Bluewater Farms social content. Superfruit bowl New England Cranberries vs Philadelphia Kiwis. Announcement
  • Original illustration artwork and animation for Bluewater Farms social content. Superfruit bowl New England Cranberries vs Philadelphia Kiwis. Carton crush
  • Original illustration artwork and animation for Bluewater Farms social content. Superfruit bowl New England Cranberries vs Philadelphia Kiwis. High five
  • Original illustration artwork and animation for Bluewater Farms social content. Superfruit bowl New England Cranberries vs Philadelphia Kiwis. Head stomp
  • Original illustration artwork and animation for Bluewater Farms social content. Superfruit bowl New England Cranberries vs Philadelphia Kiwis. Kiwis win
  • Original illustration artwork and animation for Bluewater Farms social content. Superfruit bowl New England Cranberries vs Philadelphia Kiwis. Cranberries win
Previous Project

J VUE at the LMA

Next Project

Logos