Long Wharf Capital, Boston, MA

Charting a New Course

When Long Wharf Capital spun out from Fidelity Real Estate Group, they needed a brand that reflected not just a fresh start—but the depth, experience, and steady confidence behind it. With a name and office rooted along Boston’s Inner Harbor, nautical themes were a natural source of inspiration. We looked to maritime traditions to craft a visual identity anchored in strength and clarity.

A rich palette of ocean and sky sets the tone, while a custom logomark —shaped by nautical signal flags—nods to communication, navigation, and trust. Every element reflects the firm’s core values: Diligence. Consistency. Boldness. Balance. The result is a brand that feels grounded and forward-looking—ready to lead with integrity, from port to portfolio.

Logo / Visual Identity / Print Collateral / Website

Creative Director: Jamie Randazzo,  Art Director/Designer: David Vadala