Cityscape at Lakeshore, Tempe, AZ

Unlocking Potential

With a warm, sun-drenched palette, and an elegant logo inspired by classic keys and embellished mediterranean ironwork, the look embodies refined luxury while evoking the Open Your Door to Tempe tagline. With all of the amenities and style of a resort and a prime location that’s just a short stroll from Tempe’s vibrant downtown, this brand needed to balance tranquility with energy. With rich accents and textures inspired by the property facelift, the end result is both breezy and sophisticated.

Logo / Visual Identity / Print Collateral / Signage

Creative Director: Keith Caruso,  Art Director/Designer: David Vadala,  Copywriter: Conrad Kissel & Jess Tardy,  Agency: Primary