Echo Mountain, Renton, WA

The Mountains Are Calling

As the Echo Mountain community underwent a full property refresh, it became clear to us that its new identity needed to proudly embrace its untamed roots, as well as its easy access to endless outdoor adventures. Tucked away in a dreamy Seattle suburb with a front row seat to the Cascade and Olympic Mountains, this property blends comfy Americana with the alluring call of the wilderness. we created a mountain-inspired identity with an airy sensibility and a clean, modern logo. In the Pacific Northwest where sunny days can be elusive, brilliant colors can feel too heavy-handed and contrived, so our color palette thoughtfully embraces the deep green and blue undertones of the mountains, with an earthiness that feels both bold and cozy.

Logo / Visual Identity / Print Collateral / Signage

Creative Director: Keith Caruso,  Art Director/Designer: David Vadala,  Copywriter: Tracy Troisi & Jess Tardy,  Agency: Primary