Anakalia SUP, Windham, NH

see you on the water

Anakalia SUP is southern New Hampshire’s first mobile Stand Up Paddleboard service; providing lessons and board rentals. Since 2012, Anakalia SUP has been on the water bringing health and happiness to thousands of people. “Anakalia” is the founder’s name, Andrea, in Hawaiian. To introduce this start-up to the world and to help with recall, the logo marries the first letter of its name with the very service it provides. Using an aqua as the primary identity color reflects the refreshing and calming sensations experienced while out on the water. Containing the identity within an oval makes for effective and trouble-free branding on paddles, boards, t-shirts, vehicles, and more.

Role: Art Direction, Design

Art Director/Designer: David Vadala