Jiminny

Founded in 2016, Jiminny is the first coaching and communications platform built for sales teams to develop skills, improve productivity and collaboration, and close more deals. We had the opportunity to create a strong and memorable identity that would hold up well across multiple platforms and devices. A custom and active ‘J’ surrounded by a vibrant red makes the icon pop and stand out amongst a sea of blue, green, and orange communication apps. Since 2016, Jiminny has raised $2M in seed funding, has over 1,000 users with over 5 million calls recorded, and has grown to 23 employees with new features in the development.  

Logo / Visual Identity 

Creative Director: Jamie Randazzo,  Art Director/Designer: David Vadala,  Agency: Primary