J VUE at the LMA, Boston, MA

helping a boston star glow-up

From the two-story light-filled lobby all the way up to the stunning roof deck, every floor and residence in this totally re-imagined Longwood Medical Area gem promises to amaze and delight. I helped this 20-story wonder find its best light and perfect its persona. With a brand identity that harkens back to mid-century cool and a brand voice that’s more Buzzfeed than Chicago Manual of Style, J VUE is well on its way.

Logo / Visual Identity / Print Collateral

Creative Director: Keith Caruso,  ACD/Copywriter: Jess Tardy,  Art Director/Designer: David Vadala,  Copywriter: Evangeline Condakes,  Agency: Primary